WHAT'S THE DIFFERENCE BETWEEN GEOFENCING, GEOTARGETING, AND DEVICE ID TARGETING?

Geofencing uses technology to create virtual boundaries around a specific geographic area, triggering actions (like sending ads or notifications) when a mobile device enters or exits that boundary. Essentially, it is location-based targeting that helps you connect with customers in real-time based on their physical proximity. With geofencing, you can target interested buyers and sellers in their neighborhoods, or when they physically visit open houses, mortgage offices, or competing brokerages

Geotargeting is the practice of delivering specific content or ads to users based on their geographical location and specific demographics. It allows you to tailor your messaging and offers to people, often based on factors like age, gender, income, education level, occupation, interests, consumer behavior, or location in specific regions, cities, or neighborhoods, increasing the relevance and impact of your campaigns. Geotargeting lets you reach specific customers that match your ideal client base. Whether you are farming high-value areas or expanding into new ones, you get hyper-local precision.

Device ID targeting in digital marketing uses a unique identifier assigned to each device (like a phone or tablet) to deliver targeted ads. This allows you to reach individuals based on where they have been, their device usage, and other behaviors. It tracks real-world movements and retargets warm prospects across platforms, offering an invisible but powerful follow-up. Would you like to reach people who toured homes, open houses, local real estate offices, or home show conventions last weekend? Now you can.